An iconic “must-have” of the 1980’s pop culture scene, the Reebok Freestyle will forever go down in history as the athletic shoe that changed the face of women’s fitness. Twenty-five years later, the Reebok Freestyle remains one of the best selling shoes of all time. To commemorate the 25th anniversary, Reebok kicks off “Freestyle Forever,” an exclusive event to launch the new 25th Anniversary Freestyle Collection and to celebrate the brightest moments in Freestyle history, both then and now.
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“Reebok is passionate about debuting the 25th Anniversary Freestyle Collection because the shoe represents our history as the brand that pioneered the women’s fitness movement and started the high-top fashion trend,” said Reebok’s Chief Marketing Officer, Uli Becker. “Today, fashion is about freedom of expression and keeping it real. Back in the ‘80s, the Freestyle was worn by women who wanted to make a statement about their authenticity and individuality, and that still holds true today.”

One of the first athletic shoes created especially for women, the original Reebok Freestyle symbolized female empowerment. After revolutionizing the industry and igniting the women’s aerobics dance craze in 1982, the Freestyle made up more than half of the sales for Reebok in 1984. In 1986, Reebok launched the ad campaign “Life Is Not a Spectator Sport.” Highlighting the Freestyle, the campaign encouraged women to become active participants in the world of fitness. This message strongly resonated and gained an astounding following of trendy young female consumers of the time.
Today, the Reebok Freestyle is worn by female fashion leaders around the world, from the bustling city streets to suburban high schools. With the ‘80s style continuing to surge ahead, the milestone anniversary Freestyle collection is perfectly on trend for today’s global fashionista.
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